In a world of diversity and global awakening , a new brand anchored on providing unique style and world class designs tailored to fit the needs and expectations of all. Vizlen is woven in the very fabrics of creativity, reality and quality . This story of excellence begins from a sketch which won the admiration of many to the motivations that birthed a new global brand into reality .
CEO of Vizlen, Mr Ernest Fianko in an interview revealed that the brand was birthed with a true reflection of “ Imagination, Creativity , Hardwork & Success”. From a unique perspective coming from the creative sketches that birth a resilient achieving spirit in him to build an empire that gives opportunity to many young ones through fashion .
Mr Ernest Fianko spent his early childhood and teenage years in Accra, Ghana and later moved to the United States of America with his family where he completed High School in Pennsylvania. He is currently majoring in Business Administration in the University and works with a Pharmaceutical Company.The CEO is motivated by the creativity of stylish clothing saying that it was such creativity in the sense of styling and designing that made him explore this venture .
He explained that the brand has two collections of clothes which include active wear and a fashion clothing line. He visions the brand to be of best quality when it comes to the active wear collections and fashion as well as attaining a renowned global status. Like every great business , Ernest recalled how he began working remotely on his sketches living with his family. He engaged in extensive research to identify manufacturers, searching for illustrators to get technical sheets for design and others taking him six years to finally embark on this great project .
Great stories are inspired by unique experiences, it was certainly one of the most intimate and beautiful connection that shaped out the designer’s inspiration to go full scale with his unique talents . The CEO recounted that the zeal to move into a full scale business sparked when he sketched a dress for his mother on Mother’s Day.
“she was impressed with the design and detailing although it was nothing but a mere sketch for me, her eagerness to have my design become a reality sparked my motivation” he says . It was this experience that led to the new beginning of Vizlen
The brand name was carved out of two unique words with Vizlen standing for ‘Victory’ . Ernest mentioned that he got the name out of two different words ‘splendid and victory’ hence Viz-len.
Mr Fianko is motivated by his Past experiences which encourages him to defy odds and build his brand. He adds that the project he is Undertaking marks a successful era in the fashion world making this period “one of my most successful phases in life” he says .
With the staggering rate of inflation at global market , the brand is poised at delivering services to its customers without being significantly affected by the inflation rate.
The clothing brand as a matter of inclusiveness is working hard to tailor needs that fit all persons and cultural needs across the world.
In the next 10 years , the brand hopes to achieve a global recognition progressing buying territories and becoming a household name across many nations .
As part of marketing efforts ,the brand plans on offering customer discounts and promotions as well as building referral-generating activities into the sales.
The CEO stated that “Our brand embraces culture, the designs are not only creatively futuristic and timeless, it most importantly communicates inclusivity putting our customer needs first with an example being are gender fluid designs”.
The brand embodies Unity, togetherness creation of string bonds and tailored around diversity and inclusion . He mentioned that just like how different cultures have their uniqueness and beauty, Vizlen’s designs adopt the best of fashion expectations and experiences not just by use of the finest garments and materials but also for customers to look exquisite and spiffy in style.
